THE ASBURY HOTEL
Conceptualized, filmed and edited this Asbury Hotel advertisement to be submitted to Good Morning America. This ad is meant to showcase the many unique features of The Asbury Hotel including the Asbury Lanes, Asbury Lanes Diner, events in the Soundbooth bar, Salvation rooftop bar and Baronet rooftop theater.
Art directed, photographed and edited the 2019 winter cocktail photoshoot for The Asbury Hotel.
Art directed, photographed and edited the Salt Hotels gift card photoshoot for Salt Hotel's.
Art directed, photographed and edited the Asbury Hall winter events photoshoot for The Asbury Hotel's event space, Asbury Hall.
Photographed and edited the Asbury Hotel's 2019 "Winter Weekend Wonderland" event leading to organic social posts, engagement and a visual brand aesthetic.
Art directed, photographed and edited the 2019 winter cocktail photoshoot for The Asbury Hotel.
THE MIX
"The Mix" is a series I created to showcase the creative drinks at the Asbury Hotel. This was used as a way to welcome hotel guests by showing off our staffs' fun and enthusiastic personalities. Aside from conceptualizing this content, I was also in charge of filming, editing and art directing each video.
ARTIST SPOTLIGHT AT SOUNDBOOTH
The Asbury Hotel's "Artist Spotlight" series was the first content series created at Salt Hotels under their YouTube channel "Our Asbury". Created by myself as well as filmed, edited and art directed, this series was meant to capture the essence of Asbury Park's historic local music scene. Every Wednesday night The Asbury Hotel would host performances by these Asbury artists and I wanted to capture it! This brought awareness around town that these events were happening, which brought more people into the lobby and gave future guests a sneak peak of the unique space they were about to enjoy.
MADE IN ASBURY PARK
"Made In Asbury Park" is a web series I created. Aside from conceptualizing this content I was also in charge of filming, editing and art directing. This series was meant to document Asbury Park's unique businesses that bring originality and creativity to this incredible town. This lead to awareness of these iconic places, enticing the viewer who may not have visited Asbury, to come enjoy the town and stay with Salt Hotels.
THE ASBURY OCEAN CLUB
Conceptualized, filmed, edited and art directed this "Bubbles and Birds" social media advertisement for The Asbury Ocean Club Hotel. leaning into the ASMR trend with my use of heightened sound effects and sound design, this ad is meant to showcase the luxury you can have with your stay at The Asbury Ocean Club Hotel.
Conceptualized, filmed, edited and art directed this "Wake Up With Coffee" social media advertisement for The Asbury Ocean Club Hotel. leaning into the ASMR trend with my use of heightened sound effects and sound design, this ad is meant to showcase the quiet relaxing mornings you can have with your stay at The Asbury Ocean Club Hotel.
Conceptualized, filmed, edited and art directed this "Asbury Ocean Club Serenity" social media advertisement for The Asbury Ocean Club Hotel. leaning into the soundscape music, and view from your balcony, this ad is meant to showcase the level of peace you can have with your stay at The Asbury Ocean Club Hotel.
Art directed, photographed and edited this lifestyle photoshoot for the Asbury Ocean Club Hotel.
Art directed, photographed and edited this lifestyle photoshoot for the Asbury Ocean Club Hotel.
Art directed, photographed and edited this lifestyle photoshoot for the Asbury Ocean Club Hotel.
Art directed, photographed and edited this lifestyle photoshoot for the Asbury Ocean Club Hotel.
Art directed, photographed and edited this lifestyle photoshoot for the Asbury Ocean Club Hotel.
Art directed, photographed and edited the vegan menu photoshoot for The Gallery restaurant at the Asbury Ocean Club Hotel.
Art directed, photographed and edited the 2019 fall cocktails photoshoot for the Asbury Ocean Club Hotel.
Art directed, photographed and edited the vegan menu photoshoot for The Gallery restaurant at the Asbury Ocean Club Hotel.
Art directed, photographed and edited the 2019 fall cocktails photoshoot for the Asbury Ocean Club Hotel.
Published in Forbes
Art directed, photographed and edited the 2019 winter menu photoshoot for The Gallery restaurant at the Asbury Ocean Club Hotel.
ASBURY LANES
Conceptualized, filmed, edited and art directed this "Asbury Lanes Concert Coverage" social media advertisement for The Asbury Lanes music venue.
Conceptualized, filmed, edited and art directed this "Bowling Bangers" social media advertisement for The Asbury Lanes bowling alley.
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
St. Lucia
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
Puddles Pity Party from America's Got Talent
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
Fred Armisen
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
What So Not
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
Silverstein
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
Margot Price
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
The Red Jumpsuit Apparatus
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
Hawthorne Heights
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
The Almost
Photographed the events at the Asbury Lanes concert hall leading to organic social posts, engagement and art directing the visual brand aesthetic.
Japanese Breakfast
ASBURY LANES DINER
Conceptualized, filmed, edited and art directed this "Dashing Diner" social media advertisement for The Asbury Lanes Diner and their new 2018 opening menu.
Conceptualized, filmed, edited and art directed this "Boozy Milkshake" social media advertisement for The Asbury Lanes diner showcasing their very unique menu addition, boozy milkshakes.
Conceptualized, filmed, edited and art directed this "French Onion Mac Attack" social media advertisement for The Asbury Lanes Dinner showcasing a menu highlight from their 2019 menu, the french onion soup mac and cheese.
Art directed, photographed and edited the 2019 new diner menu photoshoot for the Asbury Lanes Diner.
Art directed, photographed and edited the 2019 new diner menu photoshoot for the Asbury Lanes Diner.
Art directed, photographed and edited the 2019 new diner menu photoshoot for the Asbury Lanes Diner.
Art directed, photographed and edited the 2019 new diner menu photoshoot for the Asbury Lanes Diner.
Art directed, photographed and edited the 2019 new diner menu photoshoot for the Asbury Lanes Diner.
SALT HOUSE INN + EBEN HOUSE
With the success and strategy behind the "Our Asbury" content series, the CCO and co-founder of Salt Hotels thought it would be a great idea to bring this style of content to two more properties in Provincetown Massachusetts! Being Kevin O'Shea (CCO) liked my artistic vision and direction I was fully in charge of conceptualizing, filming, editing and art directing each video. To keep it uniform and branded with "Our Asbury" we named it "Our Ptown". While art directing, I made sure to approach each video with a more classic, historic and welcoming feel because that is what Ptown is all about! That and their amazing LGBTQ+ environment! Raising awareness and documenting the unique businesses that bring originality and creativity to Provincetown, it was an honor to learn and celebrate this wonder full town for future guests! This video in particular, was a documentary about the artist behind each painting the Eben House hotel so guests can learn more about the wonderful stay they are about to embark on.
While creating "Our Ptown" we wanted to test the content we created on IGTV. These videos in particular are ones made specifically for that platform in 2019. This video is a documentary of the Provincetown Art Association and Museum. We documented this specific spot based off of the interest in the consumers that stay at the Eben House hotel. That was a strategy I worked on with the Marketing Director so we could raise awareness of the wonderful museums and tourist spots you can check out if you vacation with Salt Hotels in Provincetown MA.
Conceptualized, filmed, edited and art directed this series.
While creating "Our Ptown" we wanted to test the content we created on IGTV. These videos in particular are ones made specifically for that platform in 2019. This video is a documentary of the Pilgrim Monument and Provincetown Museum. We documented this specific spot based off of the interest in the consumers that stay at the Eben House hotel as well as noting that the Pilgrim Monument is a massive tourist spot and historical landmark of Provincetown MA and the United States. That was a strategy I worked on with the Marketing Director so we could raise awareness of the wonderful museums and tourist spots you can check out if you vacation with Salt Hotels in Provincetown MA.
Conceptualized, filmed, edited and art directed this series.