"Victory Garden"
Spring 2020 Campaign
During the height of COVID-19, Miracle-Gro launched a "Victory Garden" campaign inspiring the importance of growing in a time of need. I had the honor of editing their TVC spot as well as creating original impactful social media content and partnering with Ronda Rousey in hopes to inspire people to stay home and garden with Miracle-Gro
Wrote and edited this social advertisement for Miracle-Gro's "Victory Garden" campaign that gained 764k impressions and became a top performing ad.
Wrote and edited this GIF for Miracle-Gro's "Victory Garden" campaign. This was the first piece of content I wrote and submitted at VaynerMedia and it gained 4 million impressions becoming a top performing ad.
Concepted, edited and animated this "how to" advertisement for Miracle-Gro's Victory Garden campaign educating people on how easy it is to grow tomatoes from the vegetables in your refrigerator.
"Everywhere
Is A Garden"
Indoor Gardening Campaign
In the late fall and early winter of 2020 Miracle-Gro decided to launch their first EVER winter indoor gardening campaign! I had the honor of co-writing this digital spot that the client hand picked as well as art directing the visuals (on and off set), casting, wardrobe, voice over and everything else in between!
Millions Of New Gardeners
In 2020 over 21 million people started gardening. There were wins, fails and for the people who didn't garden, FOMO. With that, Miracle-Gro wanted to create a few advertisements relating to these new gardeners and inspire everyone to keep gardening. I had the honor of editing each advertisement as well as art directing the picture and supervising the music.
Art directed, edited and mixed this "Millions of New Gardeners Wins" advertisement.
Art directed, edited and mixed this "Millions of New Gardeners Fails" advertisement which had 3.6 million views and 3.6k reactions.
Art directed, edited and mixed this "Millions of New Gardeners FOMO" advertisement.
Summer Plant Food
2020 Social Media Plant Food Campaign
Looking to raise awareness that "sometimes your plants need more than just water", Miracle-Gro asked for social media advertisements that remind gardeners to feed their plants as well as water them. I had the honor of concepting, creating and editing these advertisements for Miracle-Gro's Plant food.
Concepted, filmed and edited this GIF advertisement for Miracle-Gro's Plant Food.
Concepted, filmed and edited this video advertisement for Miracle-Gro's Plant Food which led to becoming a top performing ad.