Hey, I'm Andrea!

I'm a creative storyteller that can create relatable content in any medium. The reason I am so confident in my abilities to create brand specific content in any form is because my start is not like everyone else's. Yes I went to college and yes I held internships but from there I didn't go from one desk to the next. Instead, I grabbed my camera and hit the streets to help businesses tell the stories they didn't know they had to tell.

I attended Berklee College of Music and received a degree in Audio Production and Engineering. That means I can write, record and compose music and audio, which is very helpful for podcasts, post production editing for TV/film and composing to advertisements. I got my start in the wonderful world of advertising when interning as an audio editor and composer at a post production house in NYC. While interning, I realized I didn't just want to be on the music side of things; I wanted to be on the creation side as well.

I then landed an opportunity to tour the world with a signed band and the musician in me couldn't turn that down. I did make it a point to take every moment of that tour as a way to brand myself, the band and the record label. I was then handling all of our photoshoots for publications, merchandise photoshoots, endorsement promotions and building a brand for myself as an individual and my record label.

From there I transitioned into a marketing department for a rapidly growing hotel company in Asbury Park, NJ.  I was their in house content creator/art director where I was responsible for EVERY in house photo and video shoot for more than 5 properties. Through the photos and videos I art directed, I individualized each property leading to building the brand aesthetic and voice. I created social content series, in house content for hotel guests, and even content for our local businesses. It was exhilarating! So exhilarating I wanted more; I wanted agency life. 

I then made a video for Gary Vaynerchuk and VaynerMedia showcasing all of the content I had made thus far and how I was hungry for more. I told them I wanted to be a part of their company to help make content that in their words "empowers the masses". I was hired and since then, I've been creating content and building campaigns. But that's actually not all that I do. I also pay very close attention to trends, consumers, cohorts and memes so that I can analyze what's working and what isn't. I then create content in any form, work closely with designers to conceptualize and mock up product/merchandise ideas and create brand partnership proposals to make the brands I work on stand out above the rest.

I would love to talk about how we can sell your product to the next consumer or business because I am confident I can create the perfect voice for whatever brand I am a part of and write compelling stories that will leave people wanting more.  

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Long story short, I want to take all of that experience, wrap it up and be a Creative Director (one day). If you're looking for a creative addition to your team I would love to talk further. 

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-Andrea

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